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    What are the keys to achieving the answers and lofty goals that you set for yourself? Here’s one of a two-word key. Ask.

    By asking your clients questions you win their trust. They see you as someone who CARES about their outcome and WANTS to earn their business. You help build that rapport with them and set the foundation for a lasting relationship. When you ask your clients thought-provoking questions you help understand and uncover the real reason for the “why” of “Why should they hire you?” or answer the question, “Why do they WANT your product or service?”

    Want the second key? Buy this book and unlock the door to your sales goals.

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